Sanaz Lofti.

Highly dynamic and creative tri-lingual PR freelancer with 9 years of experience in Beauty, Wellness & Lifestyle, I help brands flourish through strategic PR campaigns with a vast network of influential contacts and press connections and a passion about fostering brand growth and visibility. I have worked with renowned beauty and lifestyle brands, developing brand and communications strategies that secure brand awareness, elevate market positioning and drive commercial success. Proudly worked with renowned brands such as Maison Francis Kurkdjian, Gallinée, MIRROR WATER, Ultra Violette, Vichy, Officine Universelle Buly, Cire Trudon, Laura Mercier, Tata Harper, Fresh, The Organic Pharmacy, Mizensir Parfums, Anya Hindmarch candles.

I thrive in the dynamic world of beauty, wellness, and lifestyle industries. With a keen eye for trends and a knack for crafting captivating narratives, I've helped numerous brands achieve their goals by securing valuable media coverage and collaborations with top-notch influencers.

My success lies in building strong relationships with journalists, editors, and personalities, ensuring my clients' stories reach a broader audience and leave a lasting impact.