Beauty Dept.
Bringing your ideas & innovations to life.
We are experts helping to launch your beauty products into the global cosmetics and toiletries market. From ingredients and formulation to packaging and branding, we offer comprehensive beauty product development and project management services.
Whether it’s a startup idea or expanding your product range, our full-service capabilities will guide you from the initial brief to your finished, unique product ready to hit the shelves, partnering with the best manufacturers and suppliers.
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​We collaboratively work with you as part of your brand to bring your idea to life !
We
Do
Product Strategy
Trends, gap analysis and insights.
Product Development
Formulation, testing, regulatory & compliance support, Sustainability guidance, Design & Artwork development support.
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Project Management
We tackle your challenges with tailored solutions, drawing on deep industry knowledge.
Manufacturing
Set up & account management.
Meet the Beauty Dept. Team
"Committed to Excellence”
Founder Florence Roghe, expert with decades of corporate and entrepreneurial experience in the beauty industry. Her background includes roles at prominent beauty brands such as Beauty Pie, Soaper Duper, and Soap & Glory. During her time at Soap & Glory’s, Florence navigated the unique blend of entrepreneurial dynamics and corporate structure, gaining valuable insights into both startup and corporate operations. Florence has been helping renowned brands like Gallinée by Dr Marie Drago, MZ Skin by Dr Maryam Zamani, MIRROR WATER by Estée Lalonde, Bheue Beauty and more. With a keen insight into beauty trends, ingredients, and the ever-evolving landscape of the industry, she has led projects across all stages—from concept development and rebranding to aligning product launches with key brand objectives and performance metrics.
Florence. Founder. Beauty Experts.
"Bringing Innovation to Life”
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Victoria, Consultant, brings over 20 years of expertise in New Product Development in the Beauty Department. With a deep understanding of product formulation, ingredient innovation, and sustainability, Victoria has worked with brands such as OSKIA London, Espa, and Toni&Guy. Her background in both corporate and entrepreneurial settings gives her a unique perspective on pushing boundaries while adhering to industry best practices. Passionate about well-being and inner beauty, Victoria expanded her expertise during the pandemic by qualifying in Nutrition and Holistic Health after relocating from the UK to Amsterdam. In 2023, she launched her own skincare product while continuing to offer part-time client consultations, workshops, and talks.​
Victoria. NPD Consultant. Beauty Experts.
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